Cookie Policy
Effective: 19 February 2026 | Last updated: 24 September 2026
Does Life is a Game use cookies?
Yes, but only a few. Life is a Game Ltd ("we", "us", "our") is the controller responsible for the cookies and similar technologies used on lifeisagame.ai. This policy explains what we use, why, and how you control it, in line with the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
What is a cookie?
A cookie is a small text file placed on your device by a website. Similar technologies, such as your browser's local storage, work in a comparable way. In this policy, "cookies" covers both.
What we use cookies for
- Strictly necessary: needed for the site to work, such as keeping you signed in and remembering your cookie choice. These do not need consent and cannot be switched off.
- Analytics: Google Analytics, to count visits and see which pages are useful. These are only set if you click "Accept" on our cookie banner.
We do not use advertising, marketing, retargeting or social media tracking cookies on this website.
The cookies we use
Strictly necessary
| Name | Type | Purpose | Duration |
|---|---|---|---|
lig_cookie_consent | Local storage | Remembers whether you accepted or rejected analytics cookies | Until you clear it |
sb-*-auth-token | Local storage | Keeps administrators signed in. Only set if you log in. | Until you sign out |
Analytics (only with your consent)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Tells visits apart so we can count unique visitors | 2 years |
_ga_E1FXMQ1CN4 | Google Analytics | Keeps track of your session on the site | 2 years |
Google Analytics is provided by Google Ireland Limited. Data may be processed by Google LLC in the United States under the UK International Data Transfer Addendum and EU Standard Contractual Clauses. We have IP anonymisation enabled. See Google's Privacy Policy.
Your choice and changing your mind
When you first visit, a banner asks whether you accept analytics cookies. Nothing non-essential loads until you click "Accept". Rejecting is as easy as accepting, and the site works the same either way.
You can change your choice at any time using the "Cookie settings" link in the footer of every page. If you withdraw consent, we stop loading Google Analytics and delete its cookies from your browser.
Managing cookies in your browser
You can also block or delete cookies in your browser settings:
- Cookie settings in Chrome
- Cookie settings in Firefox
- Cookie settings in Safari
- Cookie settings in Microsoft Edge
- Google Analytics opt-out add-on
Our mobile apps and external links
This policy covers our website. Our iOS apps have their own privacy policies, and any in-app tracking is covered there (including Apple's App Tracking Transparency prompt where relevant). Links to the App Store or other sites take you to services with their own cookie policies.
Your rights
You have rights over your personal data, including access, erasure and objection. See our Privacy Policy for details. You can also complain to the Information Commissioner's Office at ico.org.uk.
Do Not Track signals
We do not respond to browser "Do Not Track" signals, as there is no agreed standard. Your cookie banner choice is what controls analytics.
Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post the updated version on our website with a revised "Last updated" date.
Contact Us
If you have any questions about our use of cookies, please contact us:
Life is a Game Ltd
Email: ryan@lifeisagame.ai
For more information about how we handle your personal data, please see our Privacy Policy. For our full terms of service, see our Terms & Conditions.